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jtmcnaught recommends: Internet Statistics Can Be Incorrect! (IsPopularOnline.com)

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Internet Statistics Can Be Incorrect!

Why Internet Statistics Can Be Misleading or Wrong!

Calculate the profitability of an e-business activity, marketing campaign, public relations operation or any other business investment is important and many internet entrepreenurs and online compnaies look at these statistics.

Many data collection articles have commended the quality of Internet metrics and have stressed how important this data is for improving both your online and offline performance.

This is certainly true. Internet Statisics can be very informative however it is important to put the precision of some of this data into perspective. because these stats can often paint a picture that is very different from reality.

Example: 100,000 unique visitors saw my site last month!

Are you sure about that? Is this an accurate statement?
There are many factors that may falsify the statistics provided by metrics tools. For instance, if your website customer base is composed mainly of business customers, you are likely under-estimating the number of unique visitors to your site. This phenomenon is due primarily to the fact that while most tools use IP addresses to identify visitors, many large corporations use only a firewall and therefore only one IP address for all their computers is used leading you to believe that a single human visits your site very frequently when in fact there may be thousands of different people visiting it from the same company or government department...






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